Loading the player … Video Heartbeat is the current video analytics measurement strategy for Adobe’s Marketing Cloud. Heartbeat has been around since October of 2013, see blog post. With some recent improvements to the library (v.1.5.2) implementing Heartbeat is easier…
Video Heartbeat is the current video analytics measurement strategy for Adobe’s Marketing Cloud. Heartbeat has been around since October of 2013, see blog post. With some recent improvements to the library (v.1.5.2) implementing Heartbeat is easier and more robust than…
YouTube is the most popular video player and video service in the world. In this blog post I will cover the basics of adding the Adobe Video Heartbeat Analytics solution to the YouTube iFrame Player. The YouTube iFrame video player…
To see the Brightcove Smart Player solution outside of DTM, see this http://video.marijka.com/heartbeat/brightcove-smart-hb.html
Introduction JW Player is a popular video platform that offers solutions for publishing and distribution of digital media. If you are a JW Player customer and an Adobe Analytics customer, bringing video playback data into your site and app analytics…
This implementation can be used for viral or off-site tracking. It has a very limited feature set and can’t be used with custom video names. See the smart player implementation for a more robust and well supported solution.
This player uses custom link calls to send data about video playback. It does not utilize any Adobe video measurement libraries.
Two sample players that integrate Adobe Analytics and Adobe Target, to provide the ability to modify video players and test against video consumption success.
This post is part of an on-going series on video measurement tips, tricks, and best practices. This article was first published on the Adobe Digital Marketing Blog. Flash based video players continue to be the most common type of video player on-line today, and…
This post is part of an on-going series on video measurement tips, tricks, and best practices. Introduction Brightcove is a popular video platform that offers solutions for publishing and distribution of digital media. Adobe has partnered with Brightcove to provide…