Video Analytics

Tips, Tricks and Best Practices

JWPlayer 6 Heartbeat

JWPlayer 6 Heartbeat

December 3, 2015 · by Marijka Engel · in Heartbeat

Loading the player … Video Heartbeat is the current video analytics measurement strategy for Adobe’s Marketing Cloud. Heartbeat has been around since October of 2013, see blog post. With some recent improvements to the library (v.1.5.2) implementing Heartbeat is easier…

HTML5 Video with Heartbeat

HTML5 Video with Heartbeat

November 3, 2015 · by Marijka Engel · in Heartbeat

Video Heartbeat is the current video analytics measurement strategy for Adobe’s Marketing Cloud. Heartbeat has been around since October of 2013, see blog post. With some recent improvements to the library (v.1.5.2) implementing Heartbeat is easier and more robust than…

YouTube iFrame Player with Heartbeat

YouTube iFrame Player with Heartbeat

November 3, 2015 · by Marijka Engel · in Heartbeat

YouTube is the most popular video player and video service in the world. In this blog post I will cover the basics of adding the Adobe Video Heartbeat Analytics solution to the YouTube iFrame Player. The YouTube iFrame video player…

Brightcove Smart Player with Heartbeat

Brightcove Smart Player with Heartbeat

November 3, 2015 · by Marijka Engel · in Heartbeat

To see the Brightcove Smart Player solution outside of DTM, see this http://video.marijka.com/heartbeat/brightcove-smart-hb.html

JW Player Video Measurement

JW Player Video Measurement

May 15, 2015 · by Marijka Engel · in Milestone

Introduction JW Player is a popular video platform that offers solutions for publishing and distribution of digital media. If you are a JW Player customer and an Adobe Analytics customer, bringing video playback data into your site and app analytics…

Brightcove Flash Only with Milestone

Brightcove Flash Only with Milestone

March 18, 2014 · by Marijka Engel · in Milestone

This implementation can be used for viral or off-site tracking.  It has a very limited feature set and can’t be used with custom video names.  See the smart player implementation for a more robust and well supported solution.

HTML5 Player with Custom Link Tracking

HTML5 Player with Custom Link Tracking

March 17, 2014 · by Marijka Engel · in Manual

This player uses custom link calls to send data about video playback.  It does not utilize any Adobe video measurement libraries.

Target with Milestones

Target with Milestones

December 19, 2013 · by Marijka Engel · in Milestone, Target

Two sample players that integrate Adobe Analytics and Adobe Target, to provide the ability to modify video players and test against video consumption success.  

Flash Player with Milestones

Flash Player with Milestones

November 15, 2013 · by Marijka Engel · in Milestone

This post is part of an on-going series on video mea­sure­ment tips, tricks, and best practices.  This article was first published on the Adobe Digital Marketing Blog. Flash based video players continue to be the most common type of video player on-line today, and…

Brightcove Smart Video Measurement

Brightcove Smart Video Measurement

November 7, 2013 · by Marijka Engel · in Milestone

This post is part of an on-going series on video mea­surement tips, tricks, and best practices. Introduction Brightcove is a popular video platform that offers solutions for publishing and distribution of digital media.  Adobe has partnered with Brightcove to provide…

1 2 Next →

Categories

  • Heartbeat
  • Manual
  • Milestone
  • Target

Tags

Brightcove Flash HTML5 JW Player YouTube

Copyright © 2019 Video Analytics

Powered by WordPress and Origin